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On-Demand – Leveraging the Power of 21st Century Consumers

The Leveraging the Power of 21st Century Consumers course is offered by Blue Mountains International Hotel Management School.

Quick Facts

 
Part-time Duration: 1 day
Starting in: Anytime
Tuition Fee: AUD 139
Location: Online

Managing Your Brand for Consumer Engagement

Today, consumers call the shots more than ever. Thanks to the Internet, they can make informed decisions by searching for information, comparing competing products or services and even by connecting with other consumers. Be honest: have you been underestimating them?

Digital technologies have also transformed how business is conducted, especially marketing. Furthermore, marketers can now gather and analyse huge quantities of data about consumers – how they behave, what their preferences are, and how they are likely to respond to marketing messages.

Join the Leveraging the Power of 21st Century Consumers course offered by Blue Mountains International Hotel Management School to learn more.

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During this Course, you will discover

  • How social media has become a driving force for empowering consumers
  • What makes them so powerful
  • Why two way communication with consumers is important
  • How you can make the most of the data that is now available to you

Learn more