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Accredited Subject – Managing Your Brand for Consumer Engagement

The Hospitality industry isn’t immune to the evolution of digital technology and neither is society. We are at a unique point in history where we are able to inspire two-way conversations with customers, to gain their engagement and advocacy. To learn more about this, join the Managing Your Brand for Consumer Engagement course from Blue Mountains International Hotel Management School.

Quick Facts

 
Part-time Duration: 6 weeks
Starting in: Anytime
Tuition Fee: AUD 3,750
Location: Online

Opportunities

As part of this Managing Your Brand for Consumer Engagement course from Blue Mountains International Hotel Management School, you’ll learn more about the opportunities presented by this rapid shift in digital technology, and how it has forever altered the way hotels communicate with their audiences. You will also learn about the challenges of managing a Hotel brand and how rich and compelling content marketing, combined with omnichannel distribution, are integral to brand engagement.

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Programme Structure

  • Education is a personal journey. At Torrens University Australia, we believe that to get the most out of an individual learning program, it must be flexible. Our range of short courses in International Hotel Leadership allow you to customise your learning plan and focus on the areas that are most important to your own career development.
  • Accredited Subjects can stand alone or combine towards a formal qualification in International Hotel Leadership. Build to a Post Graduate Certificate (4 x 6-week accredited subjects) or a full MBA (12 x 6-week accredited subjects).
  • What you learn, and when you learn it, is totally up to you.

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